Linda Rose Lingerie Boutique 

Our Story

We are a real shop, with a real boutique. Based in the heart of Alcester in Warwickshire, we have been selling and advising customers on lingerie since 2006.

We carry a wide range of luxury lingerie and swimwear brands, and offer an expert fitting service. We pride ourselves in catering for all shapes and sizes, and know the power of well fitting lingerie on posture, confidence and well being. 

Visit our store:

Linda Rose Lingerie

2 Market Place



B49 5AE.

Tel: 01789 400 152


Linda Rose Lingerie was established in 2006 when its founder (and name-sake) Linda Randell took over the shop. Originally a sock shop Linda bought in the well known brands we now stock and turned the business into a successful and popular luxury lingerie and swimwear boutique.


In 2019 Linda decided to retire and Jude Hough - a previous customer of the boutique took the business over.


Jude has run a number of businesses, but started her career in Fashion and Retail, so having her own boutique has been a life long ambition. She is keeping all the favourite brands as well as expanding the ranges and bringing in new brands and products.


Linda Rose has become known as a stockist of Marie Jo, Prima Donna, Aubade, Simone Perele and Empreinte Lingerie. Fantaise Wacoal and Elomi. It is also an official stockist of Wolford's Hosiery.  Designer swimwear by Maryan Melhorn, Aqua Blu, Miraclesuit, Seaspray and much more.

Linda Rose Lingerie

The Linda Rose Boutique Limited

2 Market Place,



B49 5PJ.

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